10 Tips To Market Your Art Business (Without Feeling Salesy)
To market your art business often feels uncomfortable, specially for artists themselves, because it’s misunderstood as pushing or convincing. In reality, good marketing is simply clear communication, storytelling, and relationship-building. When done with intention, marketing becomes an extension of your creative practice—not something separate from it.
1. Share the Process, Not Just the Product
People love seeing how art comes to life. Sketches, work-in-progress photos, test prints, studio moments, and experiments create connection and curiosity. Process builds appreciation for the time, skill, and intention behind your work, making the final piece feel more meaningful and valuable.
2. Choose One Main Platform
Trying to be everywhere leads to burnout. Choose one primary platform where your audience already spends time and learn it well. Consistency on one channel is far more effective than scattered effort across many. Once that platform feels manageable, you can slowly expand.
3. Build an Email List Early
Social media platforms change constantly, but your email list is yours. Email allows you to build deeper relationships, share stories, announce launches, and educate your audience without fighting algorithms. Even a small list can outperform a large social following when it comes to sales and trust.
4. Educate Your Audience
Teaching builds authority. Share what you know about your process, materials, inspiration, or the meaning behind your work. Education positions you as an expert and helps buyers understand why your art is worth investing in.
5. Show Your Art in Real Life
Context matters. Show your artwork in homes, studios, on walls, worn as apparel, or held in hands. Real-life images help people imagine owning your work and understand scale, texture, and presence—key factors in purchasing decisions.
6. Be Consistent, Not Perfect
Perfectionism delays visibility. You don’t need perfect photos, captions, or timing—just consistency. Showing up regularly builds familiarity, and familiarity builds trust. Progress always beats perfection.
7. Re-purpose Your Content
One piece of content can live many lives. A blog post can become social posts, an email, a reel, or a pin. Repurposing saves time, reinforces your message, and keeps your marketing sustainable.
8. Build Relationships, Not Just Reach
Engagement matters more than numbers. Respond to comments, support fellow artists, collaborate, and have real conversations. Community-driven marketing creates loyalty and long-term support.
9. Track What Works
Pay attention to which posts, emails, or products perform best. Tracking helps you refine your strategy instead of guessing. Data brings clarity and confidence to your marketing decisions.
10. Market From the Heart
Authenticity is your greatest asset. Speak honestly about your journey, your values, and your work. When marketing comes from alignment instead of pressure, it feels natural—and people respond to it.
Hopefully this 10 tips to market your own business can be a starting road map, to give you some ideas as to where to start in your process, there is so much more to dive into, but if you are just starting up, this is a great focal point to begin your journey.
So…Go ahead!! and climb the mountains, because it becomes easier as you learn from walking these exciting paths.
If you liked this blog and you want to learn more about Running an Art Business , make sure to check:
“10 TIPS TO BRAND YOUR ART BUSINESS”
_SolahMoon
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